Tag Archive for: art of linkshaping

Mockups – The Art of Linkshaping

06 Oct
October 6, 2010

Welcome back, Linkshape fans!  Today we’re talking about website design mock-ups within the website design production process we refer to as Linkshaping. Personally, I’m excited about this topic, because I’ve spent the last decade designing websites and other graphics and I have a lot to share.  Plenty of new clients have no idea what website design mock-ups are, so don’t be embarrassed if this is an area of discovery for you as well.  Even if you are familiar with the concept, you may still learn a thing or two about the way Linkshape goes about seeking approval for the website designs we are so proud to shape.

There’s a reason why we’re only just now talking about the actual design of a website. So much emphasis is placed on it – heck, it’s even the name of our industry and job title.

Hopefully through this series, you’ve grown to appreciate all of the background work that goes into and is built into a well-planned website. The previously developed project description, the valuable information gathered during the creative brief, and website design wireframes all lead to a website design that stands the greatest chance of success. Read more →

Website Design Wireframes – The Art of Linkshaping

07 Sep
September 7, 2010

Avast!  Thar be our series on Linkshape’s website design process we call The Art of Linkshaping.  We’re returning after a brief change in the winds allowed us to explore the difference between custom website design and pre-built website design.  Understanding the difference between these two types of website design is important, because our remaining two topics really only apply to custom website design.

Today, we discuss website design wireframes, which mark a transition from the Strategy phase in the Art of Linkshaping to the Design phase.  Not all website designers or website design companies prepare wireframes before moving into the actual build of a website.  One reason for this might be what we mentioned in the first paragraph: they might be using a pre-built website design – and that’s fine, as long as you’re not under the impression you’re getting a custom website design.

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Custom Website Design vs. Pre-Built Website Design

01 Sep
September 1, 2010

Hello again, dear Linkshape fan!  Today we (sort of) interrupt your normally scheduled series on the Art of Linkshaping to discuss a important, but related website design topic.  That’s because I began this very article with every intention of talking about our next topic, wireframing and prototyping in custom website design.

Notice that I made a point to say “custom” website designs.  Before we can effectively talk about website design wireframing, we needed to talk about two very broad design classifications.  In writing this article about that topic, I realized that I was nearing the invisible limits I consider a good article length without actually having started to write on-topic yet.  And so I have rededicated this article to our new topic:

Custom and pre-built website designs

When it comes to the planning and executing the design of a website or Online Business, there are really two ways of going about it.  On one side, you have custom website designs and on the other, you have pre-built website designs.

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The Project Description – The Art of Linkshaping

04 Aug
August 4, 2010

Hey there, Linkshape fan.  Today, we continue our series on the Art of Linkshaping – our website design and Internet marketing service processes.  The topic of the day is the project description and although I’d say all of the topics I listed in The Art of Linkshaping intro are important for both a website design company and a client alike, if I had to nominate one for “Most Important”, this would be it.

Project description – what is it?

Let’s say you’re choosing a website design and development company to assist you in building your new online business.  It goes without saying that you’re considering getting Linkshaped ;) .  Perhaps you have a vision of what your online business should look like, what some of the pages should be, if you plan to offer an eCommerce experience, and if you’re really on the ball, you know what sort of marketing functions the online business will attempt to perform.

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