Welcome to part 2 of the 3 part series on creating effective email marketing newsletters for your Internet marketing campaigns.  As we discussed in part 1, creating and collecting content is probably one of the most difficult parts of putting together your company’s newsletter.  But now that you have all of the juicy little tidbits, it is time to put this delicious information in a format that your customers are going to want to open, read, and hopefully forward to a friend or colleague.

You should think of your email marketing newsletters as you would the parts of a book.

Think of your email newsletter as a book, but all on one page.  You will need:

• Cover – the newsletter’s header
• Table of contents – quick access bullet-points
• Preface – your intro
• Chapters – the content of the newsletter