Avast!  Thar be our series on Linkshape’s website design process we call The Art of Linkshaping.  We’re returning after a brief change in the winds allowed us to explore the difference between custom website design and pre-built website design.  Understanding the difference between these two types of website design is important, because our remaining two topics really only apply to custom website design.

Today, we discuss website design wireframes, which mark a transition from the Strategy phase in the Art of Linkshaping to the Design phase.  Not all website designers or website design companies prepare wireframes before moving into the actual build of a website.  One reason for this might be what we mentioned in the first paragraph: they might be using a pre-built website design – and that’s fine, as long as you’re not under the impression you’re getting a custom website design.

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Hello again, dear Linkshape fan!  Today we (sort of) interrupt your normally scheduled series on the Art of Linkshaping to discuss a important, but related website design topic.  That’s because I began this very article with every intention of talking about our next topic, wireframing and prototyping in custom website design.

Notice that I made a point to say “custom” website designs.  Before we can effectively talk about website design wireframing, we needed to talk about two very broad design classifications.  In writing this article about that topic, I realized that I was nearing the invisible limits I consider a good article length without actually having started to write on-topic yet.  And so I have rededicated this article to our new topic:

Custom and pre-built website designs

When it comes to the planning and executing the design of a website or Online Business, there are really two ways of going about it.  On one side, you have custom website designs and on the other, you have pre-built website designs.

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