Hello again, dear Linkshape fan!  Today we (sort of) interrupt your normally scheduled series on the Art of Linkshaping to discuss a important, but related website design topic.  That’s because I began this very article with every intention of talking about our next topic, wireframing and prototyping in custom website design.

Notice that I made a point to say “custom” website designs.  Before we can effectively talk about website design wireframing, we needed to talk about two very broad design classifications.  In writing this article about that topic, I realized that I was nearing the invisible limits I consider a good article length without actually having started to write on-topic yet.  And so I have rededicated this article to our new topic:

Custom and pre-built website designs

When it comes to the planning and executing the design of a website or Online Business, there are really two ways of going about it.  On one side, you have custom website designs and on the other, you have pre-built website designs.

Read more →